The Best-Performing and Most Innovative FEVO Offers From August
This month's best offers include campaigns from F1 at COTA, the US Open and three leading NHL franchises

The Best-Performing and Most Innovative FEVO Offers From August

September 15, 2023

Collectively, our partners create and deploy thousands of offers each month that drive millions of dollars in revenue. To celebrate, we’re highlighting some of the best, highest-performing and most creative offers that were built through our platform in August.

Hopefully they’ll spark some inspiration in your own organization — who knows, maybe you’ll be looking at one of your own offers in this space 30 days from now.

Have an offer you’d like to see featured next month? Shoot us a note!

Circuit of the Americas
The F1 United States Grand Prix at COTA found a ton of success this month through their FEVO offers, selling individual two-day and three-day general admission wristbands, parking passes and music upgrades as well as premium hospitality packages.

US Open
The biggest American tennis tournament used FEVO to offer fans tickets to the intimate, courtside 1968 Room dining space as well as Overlook at the US Open Single Sessions, which gave fans access to premium seating and amenities like all-inclusive chef-curated dining, beer and wine, and admission to the US Open’s premium hospitality club.

Seattle Kraken
The NHL's newest franchise is gearing up for the 2023/24 season by celebrating a pair of local communities with theme nights that include limited-edition baseball caps: Veterans and Military Group Night and Nordic Night.

Minnesota Wild
One of the biggest benefits of hosting frequent theme nights is that they can draw in new and diverse audiences, whether the qualifier is ethnic (Mexican Heritage Night), occupational (Educator Appreciation Night) or, in the case of an upcoming Minnesota Wild theme night, targeted at fans who love Star Wars.

Detroit Red Wings
What do hockey fans and Grateful Dead fans have in common? A deep love of collecting unique merch. Ergo: the Red Wings' Grateful Dead Night, complete with limited-edition sweater and a pre-game show from Dead cover band Raising the Dead.

Iowa State University
The Cyclones offered up a Juice Box T-Shirt Pack to help fans show their school spirit in multiple colorways. Each pack included a commemorative box filled with four shirts in Iowa State colors — cardinal, gold, white and black — the last of which included an exclusive “Get Juicy” design.

University of Virginia
The Cavaliers put together an Orange Out offer which sold tickets at a 20% discount and included a free “UVA Strong” T-shirt for the first 35,000 fans through the gates at Scott Stadium in Charlottesville.

Vanderbilt University
The Commodores sold various tickets for Family Weekend through FEVO, offering premium sideline seating, general sideline seating and endline/corner seating. They also used FEVO to promo-gate the offer, ensuring only students and their families could get access to the sale.

Sacramento Republic
The USL Championship team held a Student Night for Sacramento State to celebrate 10 years of action for the Northern California club. Tickets also included a co-branded Sacramento Republic and Sac State soccer scarf to commemorate the night. 

The Best-Performing and Most Innovative FEVO Offers From August