Fans remember the moments that give them a different way to experience an event.
Exclusive access, behind-the-scenes opportunities, personalized moments, and special perks can turn a standard event into a lasting memory that fans want to talk about and share. For teams, venues, attractions, and live event organizers, these offerings can create new ways to connect with fans while adding value to the overall event.
FEVO gives partners the tools to package, customize, sell, and manage these activations in one streamlined platform.
Here are some of the ways FEVO can help turn a great fan experience idea into a turnkey Offer.
Start with the Experience
The best events give buyers something beyond a standard ticket.
That could include:
- Behind-the-scenes access
- Field, court, or sideline experiences
- Player, mascot, or entertainer interactions
- Personalized scoreboard messages
- Photo opportunities
- Exclusive pregame or postgame access
- Special activities ties to a Theme Night or event
- Food, merchandise, or commemorative items
The unique opportunity is what gets fans excited. FEVO provides the tools to build everything around it and create a seamless path from Offer discovery to purchase.
Add More to the Event with Add-Ons
A memorable perk doesn’t have to be sold as a standalone Offer.
With FEVO Add-Ons, partners can give buyers the opportunity to enhance their experience with additional products or perks during checkout.
Consider adding:
- Food and beverage
- Parking
- Exclusive merchandise
- Commemorative items
- Early entry
- Photo opportunities
- Access to a pregame or postgame activity
Add-Ons give buyers more flexibility to customize their experience while creating additional opportunities for revenue.
Build Bundles That Make the Outing Easy to Plan
Bundles can take an event even further by packaging multiple components into one Offer.
A package might combine tickets with parking, food, merchandise, an exclusive activity, or access to multiple events. By bringing those elements together, buyers can plan more of their outing in a single purchase.
For organizations, Bundles create opportunities to increase the value of each transaction while making the experience easier to package and promote.
FEVO's flexible Offer structure allows partners to create packages around the memorable moments they want to deliver.
Use Timed Entry to Create More Structured Experiences
Some fan journeys require more coordination around capacity and arrival times.
Timed-entry Offers allow buyers to select when they will arrive, making the format especially useful for things like:
- Holiday light displays
- Halloween attractions
- Behind-the-scenes tours
- Meet-and-greets
- Interactive attractions
- Pre-event activities
FEVO can support these experiences using non-integrated inventory, with buyers receiving a FEVO ticket with a scannable QR code that can be validated through the FEVO app on a mobile device.
Timed entry helps organizations manage flow while giving buyers a clear, straightforward way to plan their visit.
Give the Right Fans Access with Gating
Some Offers are designed to be exclusive.
FEVO's gating capabilities can help partners create Offers specifically for the audiences they want to reach. Email, domain, ZIP code, and ID gating can be used to provide access or special pricing to specific groups.
That could mean:
- Giving members early access
- Creating an Offer for a specific fan community
- Providing exclusive access to a partner audience
- Offering special pricing to an eligible group
With gating built into the Offer, organizations can create targeted experiences without adding unnecessary complexity to the purchasing process.
Turn Fans Into Advocates with Social Checkout™
Great Offers are naturally shareable. FEVO's Social Checkout helps bring that behavior into the purchasing flow.
Buyers can invite friends, purchase together, and build groups around an Offer. Features such as Group Tree and Leaderboard can encourage buyers to bring more people.
For group-oriented experiences, these tools can help turn excitement into additional awareness and attendance, while giving organizations visibility into group participation and engagement.
Turn Sharing Into Engagement with Fan Incentives
Fan Incentives can give buyers an additional reason to spread the word, invite friends, and stay engaged with an Offer.
With FEVO, partners can build incentive programs around their Offers and track the activity those programs generate. Buyers can share links with their networks, work toward rewards, and see their progress along the way.
Fan Incentives can help partners:
- Encourage buyers to share an Offer with friends and family
- Reward fans for influencing additional purchases
- Create milestones that motivate continued engagement
- Offer rewards such as merchandise, F&B credits, discounts, upgrades, or exclusive access
- Track influenced orders, revenue, and top-performing advocates through the FEVO Incentive Dashboard
This creates another layer of engagement around the experience. Instead of the interaction ending when a buyer completes a purchase, fans have opportunities to continue participating, sharing, and working toward rewards.
Build Around Existing Events
A fan experience doesn’t always need its own event date.
Partners can layer interactive offerings onto events already on the calendar, creating new opportunities around games, concerts, Theme Nights, special events, and more.
An existing event can become the foundation for additional access, activities, personalized moments, or exclusive perks.
This gives organizations more ways to differentiate their Offers and create new revenue opportunities without having to build an entirely new event from scratch.
Create More Moments Fans Will Remember
A memorable fan experience can start with a simple idea: give buyers a way to interact with your event differently.
From exclusive access and personalized moments to special perks and interactive activities, FEVO gives partners the flexibility to turn those ideas into Offers that are easy to package, sell, and share.
Features including Add-Ons, Bundles, timed entry, gating, Social Checkout, Group Tree, Leaderboard, and Fan Incentives give teams more ways to build engagement into the Offer from discovery through purchase and beyond.
When the right experience meets the right tools, organizations can give fans more reasons to participate, share, and come back while creating new opportunities to drive revenue.
Ready to build your next fan experience? Reach out to your FEVO Success Rep or the OTE team at training@fevo.com to start building.
