On Tuesday, September 19th at 4:15 PM, FEVO will be hosting an enlightening panel at SBJ Drive in St. Louis on the keys to successfully selling suites and hospitality online.
FEVO EVP of Partner Success Aaron Parris will be joined by Michael Spangler of the St. Louis Blues to chat about:
- The shifts in consumer behavior that have compelled the live sports industry to adapt tried-and-true processes for an increasingly online world
- Strategies on how to improve the fan experience and operational efficiency at every step of the consumer journey
- Insights that will keep your organization at the forefront of the premium revolution, propelling you into a future where suite and hospitality sales thrive in the digital realm
Ahead of the panel, get to know our panelists via their bios below.
EVP & Co-Lead, Partner Success - Sports, FEVO
Aaron oversees the Partner Success team for FEVO. He and his team ensure that all live-events partners have the insights and access they need to generate revenue across FEVO’s entire product suite, from single-game tickets and group buys to premium seating, deposits, promotions and more. Aaron works as FEVO’s direct liaison for a number of iconic sports brands while managing a team of individuals who do the same for teams and organizations across North America. He is also a part of the team that leads FEVO’s strategy for future product offerings, business development targeting and technological prioritization.
Aaron initially joined FEVO as VP of Partner Success in 2019. Previously, he was the Associate Athletic Director for Revenue Generation at the University of Arkansas, where he oversaw sales, operations, marketing and sponsorship. He has also served in key revenue oversight positions at SMU, Marquette and the University of Kansas. Aaron is a graduate of the University of Kansas Sports Management Program and achieved a Masters in Sports Administration from Arizona State University in 2009.
Senior Coordinator, Theme, Promotions and Group Sales, St. Louis Blues
Michael first joined the Blues in 2014, working as an account executive before being promoted to Coordinator of Theme, Promotions and Group Sales, and later, Senior Coordinator. In his current role, he helps lead a number of highly successful ticketing programs and initiatives for the NHL team each year.
Michael grew up in St. Peters, Missouri, and attended the University of Central Missouri, where he received a Bachelor of Science in Public Relations. He began his career with the River City Rascals of baseball’s Frontier League and the St. Louis Chill of the Central Hockey League before finding a home with the Blues. Michael currently lives in Maryville, Illinois, and says his favorite part of his job is “helping fans create meaningful moments and lifetime memories.”