How The Los Angeles Dodgers Turned Mexican Heritage Night into a Record-Breaking Night
August 24, 2022
The Dodgers have a rich history dating back to the 1800's. With the Dodgers making Los Angeles their home in the late 1950's, they've become one of LA's most iconic sports teams. The Los Angeles Dodgers have built many special event programs and offers throughout the years that truly celebrate the history of the team and city. With these programs, the Dodgers looked to increase sales and engage with their fans for a unique and fun-filled experience at Dodger Stadium.
For more than 5 years, the Los Angeles Dodgers celebrated Mexican Heritage Night — which includes a special pregame ceremony and unique experience along with a promotional item. Out of all the team's special events, this night was by-far the most popular.
In 2019 the Dodgers switched to using FEVO's mobile-friendly interface to build their Mexican Heritage Night offer and sell tickets. That year, they broke the MLB record for most tickets sold for a special events game. Since then, the Dodgers have experienced year-over-year growth of up to 148%!
With 2021 being the first year the team was back in the stadium at full capacity, they sold even more tickets than in 2019! The Dodgers increased new names in their fan database by more than 28% and continue to celibrate Mexican Heritage Night with FEVO by their side.
To find out how you can join the Dodgers in their record-breaking them night sales success, reach out to your Success Rep or email BD@FEVO.com.