Mastering the FEVO Flex Plan - March 2026 FEVOForum Recap

Flexibility is no longer a “nice to have” for today’s buyers. It’s an expectation.

That was the driving theme behind March’s FEVOForum, where Alissa Persichetti, Lexi Desjarlais, and Jay Carter broke down how organizations can rethink traditional packages and build smarter, more adaptable Offers with FEVO Flex Plans.

From new platform innovations to real-world execution, here’s what you need to know.

A Platform Built for What's Next

Before diving into Flex Plans, the session opened with a look at FEVO’s continued evolution.

Over the past year, FEVO has expanded beyond its foundation as a group sales tool, layering in new capabilities like enhanced inventory management, bundling, post-transaction tools, and more. Now, the focus is sharpening around something that’s always been core to FEVO’s DNA: social sharing and buyer-driven growth.

New features like fan-first landing pages, real-time social proof, and incentive-based sharing are designed to make Offers more engaging and easier to spread organically.

"We're returning to our roots and focusing on the social sharing on our platform—really helping make your Offers go viral.”
-Alissa Persichetti

What Makes a Flex Plan Different?

Flex Plans aren’t new. But the way FEVO approaches them is.

Instead of rigid, pre-set packages that require buyers to commit upfront, FEVO Flex Plans are designed to be dynamic, customizable, and best of all: self-service. Operators can build and launch Offers quickly, adjust throughout the season, and tailor experiences around key moments.

That flexibility opens the door to more creative packaging strategies, from pairing high-demand games with lower-demand inventory to creating smaller, more approachable plans for new buyers.

"FEVO's Flex Plan is a self-service tool. You can turn these on and off throughout the season and build them around what matters most.”
-Lexi Desjarlais

Real-World Application: DC United

To bring the concept to life, the session spotlighted how DC United is leveraging Flex Plans to fill a key gap in their offering structure.

Heading into the 2026 season, the team needed something between single-match purchases and full-season memberships. Their solution was a more flexible, multi-match plan that gave buyers a discounted entry point without requiring a full commitment.

Timing also played a role. With schedule announcements and high-demand matches creating spikes in interest, Flex Plans allowed the team to react quickly and capture demand.

"We needed something accessible for fans who weren't ready for a full season but still wanted multiple matches at a discounted rate.”
-Jay Carter

Just as important, the team ensured their Flex Plan strategy complemented—not competed with—their full-season memberships by carefully aligning pricing and value.

The Science Behind the Buy Flow

Beyond strategy, the webinar also focused on how buyers actually make decisions.

The key principle: reduce friction.

Simple, intuitive experiences convert better. That means limiting overwhelming choices, keeping buyers in a native environment, and presenting value in a way that’s easy to understand.

Concepts like cognitive fluency and the “Rule of 100” reinforce the idea that small changes in presentation can have a big impact on conversion.

Instead of asking buyers to calculate percentages or navigate complex options, the goal is to make every step feel effortless.

What Comes Next

For those ready to put these ideas into action, the learning doesn’t stop here.

FEVO's upcoming Lunch & Learn session will walk through a live Flex Plan build, offering a step-by-step look at how to bring these strategies to life. And later this year, FEVO Fest 2026 will bring the community together to share ideas, celebrate innovation, and highlight top-performing partners.

Final Takeaway

Flex Plans are more than just another Offer type. They’re a way to meet buyers where they are.

By combining flexibility, speed, and a frictionless purchase experience, organizations can create Offers that not only sell, but scale.

And as this month’s FEVOForum made clear, the teams that embrace that mindset are the ones best positioned to win.

👉 Register now to save your spot.