How The Minnesota Røkkr Found Success Marketing eSports to a Live Audience
August 24, 2022
The popularity of esports has been on the rise for the last decade, with pro esports teams gaining ground in most major cities. Case in point, the Minneapolis-based Minnesota RØKKR joined the Call of Duty League (CDL) in 2019, and, this spring, the RØKKR hosted the CDL Challengers Tournament for amateurs AND the Major II Tournament.
Enter FEVO, answering the call of duty to give the Minnesota RØKKR a sales, marketing, and data management tool to help their 2022 tournament sell out for the second consecutive year. Using FEVO features like custom fields, early-access promo codes, and group rewards (including a T-shirt and a tour of RØKKR headquarters!) — the team saw such high demand that tickets sold out before the tournament even started!
“For our Call of Duty Major II event, the FEVO platform and their customer service team provided a solution that was 100% responsive, supportive, and the best fit for our layered ticketing needs.” - Version1 & MN RØKKR