The Best-Performing and Most Innovative FEVO Offers From April
Collectively, our partners create and deploy thousands of offers each month that drive millions of dollars in revenue. To celebrate their work, we’re highlighting some of the best, highest-performing and most creative offers that were built on our platform this month.
Hopefully they’ll spark some inspiration in your own organization — who knows, maybe you’ll be looking at one of your own offers in this space 30 days from now.
Have an offer you’d like to see featured next month? Shoot us a note!
April’s Best Performing FEVO Offers
Los Angeles Dodgers
The Dodgers are true theme-night savants, with a steady programming slate that appeals to a diverse array of their fan base. Theme nights in April included Hello Kitty Night, Mexican Heritage Night, Star Wars Night, Teacher Appreciation Day and Healthcare Appreciation Night.
Formula 1 United States Grand Prix at COTA
COTA found a ton of success this month through their FEVO offers, selling individual two-day and three-day general admission wristbands, parking passes and music upgrades as well as premium hospitality packages.
Tenneessee Volunteers Orange and White Game
Like many universities, Tennessee uses FEVO to power ticketing for their offseason intrasquad games. With this year’s Orange and White spring game, the school saw a chance to drum up excitement for fall by selling affordable tickets at just $5. They broke FEVO records. Not bad for an offseason scrimmage.
United Center: Drake. 21 Savage. It’s All A Blur Tour
The Chicago venue used FEVO to sell premium seating options for this highly anticipated show. United Center was able to quickly set up offers, which in turn allowed for a simple and easy purchase flow for consumers.
Florida Panthers Cheer & Dance Championships
The cheer championships used a two-phase approach to sell general admission tickets through FEVO, with an advanced sale ahead of time and a regular sale closer to the event date.
April's Most Creative Offers
Nashville Sounds Rock N' Jock Celebrity Softball Game
The Triple-A team put on a softball game with “Nashville’s hottest musicians, professional athletes, comedians, and veterans going head-to-head in an exhibition softball game to raise scholarship funds for America’s fallen and disabled service members spouses, and children.
Sioux Falls Canaries Goat Yoga
Yes, you read that right: the South Dakota team from the American Association of Professional Baseball opened their stadium for a night of goat yoga. Fans bought general admission tickets, with the class held on the field.
St. Louis Blues Pet Perks
The Blues partnered with Purina to provide fans with season-long pet programming, including access to pet experts, member meet-up opportunities, pet gifts and more.
Chicago White Sox
The Sox had two creative offers that performed exceedingly well: First, they held a Whiskey-Que Crawl in which ticket holders got early access to the stadium to participate in a food-and-drink crawl. Then they hosted a Jake Owens post-game concert, with those who upgraded their game ticket receiving field passes for the show.
New York Yankees
The Yankees gave fans the utmost flexibility while still encouraging them to buy tickets ahead of time with ticket voucher packs: sets of 10-20 tickets that can be redeemed at any time in the MLB Ballpark App and can even be bundled with food packages.
April's Best Holiday Offers
Delmarva Shorebirds Cinco de Mayo
A ticket to the Single-A baseball game includes all-you-can-eat-and-drink (non-alcoholic) plus one alcoholic drink voucher.
Chatanooga Red Wolves SC Cinco de Mayo
Tickets to the USL game get fans access to $4 Coronas, $6 margaritas and a free post-game music performance.
Premier League Lacrosse Mother’s Day
This special for yet-to-be-announced matchups in Charlotte allows fans to buy a pair of tickets and get the third free with the code MOM.
Lehigh Valley Iron Pigs Mother’s Day
The Triple-A team has put together a robust Mother’s Day brunch buffet with complimentary beverages.