United Center Wins Big by Taking Premium and Hospitality Online With FEVO

This week, we take a look at how the United Center recently used FEVO’s digital premium seating and hospitality capabilities to drive fast conversions and add new names to their database.

The Challenge

Fans often incorrectly assume that premium hospitality is either A) sold out or B) too expensive, so these types of seating tend to be the exclusive domain of corporate entities. This knowledge gap often precludes groups of regular fans from even looking into the possibility of premium seating, which in reality can be an attainable experience for anyone. On top of that, the traditional sales process can be tedious and highly manual, with endless back and forth and a demand to fill out numerous documents with information and e-signatures. Chicago’s United Center wanted a way to streamline this entire process across The Bulls, Blackhawks and other marquee touring events.

The Solution

Selling premium suites and hospitality digitally with FEVO allowed The United Center to minimize all the logistics and give fans a quick and easy online purchasing experience. It also opened the door to new fans who may not have had premium hospitality on their radar. The United Center started slowly with a handful of rental suites; after seeing immediate success, they expanded to a wider variety of offers. Using FEVO also didn’t preclude the ever-important personal touch necessary with high-priced inventory. As a best practice, members of the United Center sales team would follow up with the digital buyers to establish a relationship and present upsell opportunities for enhanced packages.  

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We were excited to see that customers were willing to purchase high-priced items online and with their mobile devices, without the need to speak to anyone. FEVO not only made it more convenient for our existing customers, but it also helped us reach a whole new audience of premium buyers.
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– Valerie Tanaka, Senior Director, Premium Seating Operations at United Center