A Guide to Maximizing Value for Season Ticket Holders

Elevate the Experience: A Roadmap for Season Ticket Holders

Season ticket holders are critical pillars of any sports team or theatrical production, providing reliable revenue and a dedicated fan base. Enhancing their experience while generating additional income can be highly effective by adding experiential value or offering exclusive add-ons. By tailoring various campaigns to season ticket holders, organizations can provide unique opportunities that boost fan engagement and financial gains. This guide explores several campaign types, each designed to offer value to season ticket holders and drive additional revenue for your organization.

Exclusive Merchandise Offers

One approach to adding value is offering exclusive merchandise. For example, the Detroit Lions offer their 2024 season ticket holders the option to purchase items from specific theme nights, including T-shirts, water bottles, hockey stick tape, jerseys, scarves, hats, jackets, and bags. Similarly, the New Jersey Devils give their season ticket holders access to purchase an exclusive Stadium Series Jersey. By entering the email associated with their season ticket membership, fans can select their player and size and pick up their jerseys at a designated game. These merchandise offers enhance the fan experience and create an additional revenue stream.

Exclusive Event Access

Exclusive event access is another highly effective campaign. The Chicago White Sox offer season ticket holders the chance to purchase field passes for a post-game Jordan Davis concert — combining their love for baseball with live music. The Connecticut Sun take a different approach by organizing a bus trip to Boston for season ticket holders to attend a game against the LA Sparks at TD Garden. For a nominal fee, fans receive round-trip transportation, making it a convenient and memorable experience.

Discounted Additional Tickets

Discounted additional tickets provide another way to add value for season ticket holders. Sun Devil Football, for instance, allow season ticket holders the ability to purchase up to six additional tickets at a discounted price. This encourages fans to bring friends and family to games, enhancing their experience while increasing ticket sales.

VIP and Behind-the-Scenes Experiences

VIP and behind-the-scenes experiences can significantly enhance the value of season tickets. Locker room tours, meet-and-greets with players or performers, and pre-event field or stage access are exclusive opportunities that deepen fan engagement and loyalty.

Exclusive Early Access and Pre-Sale Opportunities

Exclusive early access and pre-sale opportunities are another attractive perk. Organizations can reward their most loyal fans and secure early revenue by allowing season ticket holders to purchase tickets for the next season or special events before the general public has access.

Loyalty Rewards Programs

Implementing a loyalty rewards program is also a great way to add value. Season ticket holders can earn points for attending games, purchasing concessions or merchandise, and by participating in exclusive events. These points can be redeemed for rewards like free or upgraded tickets, VIP experiences, and exclusive merchandise, fostering a deeper connection with the organization.

More details about FEVO's reward and ambassador program coming soon!

Ticket Packages and Memberships

While not exclusive to season ticket holders, ticket packages and memberships are excellent ways to utilize FEVO for selling season tickets, deposits, and mini game plans. For example, Oregon University Football’s mini plan allows fans to secure seats for the first two home games of the season at a special price. This type of offer not only boosts early ticket sales but also ensures fans can attend key games with prime seating.

Similarly, the Milwaukee Admirals offer a Full Season Membership, which includes 34 regular season home games and the first two games of the 2024 AHL Calder Cup Playoffs. By providing full payment options, organizations can secure revenue upfront while offering fans a comprehensive package that guarantees their participation throughout the season.

Reward Loyalty and Drive Revenue

Providing exclusive add-ons for season ticket holders enhances their experience while increasing revenue for the organization. Offering a variety of campaigns, from exclusive merchandise and event access to discounted tickets and VIP experiences, creates a more engaged and satisfied fan base. By implementing these strategies, organizations can maximize their value to their most dedicated supporters. This holistic approach rewards loyalty and ensures a vibrant and financially robust relationship with your most valued fans.