Back to Basics: Mastering Your FEVO Offers with the Codes Hub

In the world of live events, successful sales strategies hinge on flexibility and targeted marketing. Whether you're rewarding your most loyal fans, building a high-value sponsor activation, or running a strategic flash sale, a code is often the key to unlocking an exclusive Offer. That's where FEVO's Codes Hub comes in.

The Codes Hub in FEVO Enterprise is your central command center for all code-related activity. It streamlines the creation and management of Discount Codes, Ref Codes and Promo Codes, empowering you to build, launch, and track Offers with surgical precision.

The Power of the Discount Code

The Discount Code is the workhorse of any sales strategy, and the Codes Hub gives you the tools to create highly specific incentives that drive conversion:

• Buy One, Get X (BOGO): A classic strategy for encouraging friends to attend together, perfect for filling seats and boosting per-transaction volume.
• Free Tickets: A powerful tool for fulfilling high-value group agreements, media partnerships, or driving last-minute inventory pushes.
• Custom Discounts: Apply percentage or fixed dollar amount reductions at the Order Level (off the total transaction) or the Ticket Level (off individual tickets) for maximum flexibility.
• Post-Transaction Codes: A strategic tool to encourage repeat business. Automatically send a unique code for a second Offer to a buyer after their initial purchase is complete.

Promotion Codes: Beyond the Dollar Amount

Promotion Codes allow you to run promotions that may not involve a monetary discount but instead unlock a special benefit. Use them to bundle an exclusive gift, include a merchandise add-on, or grant access to a unique fan experience that’s included with the ticket purchase. This is essential for creating true value-added Offers.

Why Precision Matters

It's not just about applying a discount; it's about control and security. The Codes Hub provides robust management features that ensure your campaigns execute exactly as planned:

• Custom and Unique Codes: Generate thousands of secure, one-time-use codes for maximum security and precise tracking, or create simple, generic codes for mass marketing.
• Set Usage Limits: Control the total number of times a code can be used platform-wide or limit its use to one per customer.
• Gated Access: Restrict an entire FEVO Offer so that only users with a valid Discount or Promotion Code can view or purchase from it. This is a critical feature for managing presales, rewarding specific loyalty segments, and protecting your most valuable inventory.

Referral Codes: The Smart Way to Track and Customize Sales

Understanding where your buyers come from is key to optimizing your marketing and empowering your sales team. This is where Referral Codes (Ref Codes) shine.

Ref Codes are unique identifiers that you can easily attach to any Offer URL. As part of the Codes Hub, they are a powerful, streamlined tool designed to track sales attribution, removing the guesswork from performance reporting.

Key Capabilities of Ref Codes:

• Campaign Tracking & Attribution: Easily create a unique Ref Code for any marketing channel—like "Facebook_Ad_Q4" or "Newsletter_August"—to instantly tie sales back to its source. Assigning a Ref Code to an individual sales rep ensures every purchase through their unique link is correctly credited, which is perfect for commissions and performance tracking.
• Empowering Sales Teams: The Codes Hub gives Sales Person users direct access to their own Ref Codes. They can view, edit, create new codes, and filter reports to track the sales and performance generated by their personal links.
• Offer Customization with Images: You can add images to Referral Codes, which is a game-changer for efficiency and personalization. This allows you to build a single Offer page but promote it using various Ref Codes that instantly customize the look of the page. The Ref Code image replaces the default Offer Media/Cart Carousel, enabling you to deliver custom branding for different partners or campaigns without building a new Offer every time.

Ultimately, leveraging Ref Codes within the Codes Hub means you're building smarter, more personalized campaigns, making more informed decisions, and giving your sales team the credit and tools they need to succeed.

By consolidating all this functionality into a single Codes Hub, FEVO Enterprise ensures that your marketing strategy is never limited by your platform's capabilities. You can execute high-value, secure, and exclusive campaigns knowing you have full control over who, when, and how your fans access your best inventory.