FEVO Back to Basics: A Marketing Crash Course for Group Leaders and Ambassadors

So you have a FEVO Offer you’re trying to promote.

Whether you're rallying friends for a night out or organizing a large group for a special outing, your role as a Group Leader or Ambassador is critical to the success of the event! This crash course is designed to help you sharpen your promotional skills, reach more people, and drive more ticket sales—all while making the process as smooth and enjoyable as possible.

Let's get back to basics.

Your Hub for Success: The Group Leader Dashboard

The Group Leader Dashboard is where you’ll manage your group activity and monitor progress. From this easy-to-use interface, you can:

• Track ticket sales and guest lists in real time
• Access your unique Offer link for sharing
• Send reminders or updates to attendees with just a few clicks
• View reports and metrics from any device

It's everything you need to stay organized and focused on what really matters—bringing people together for an unforgettable experience.

Proven Ways to Promote Your Offer

Promoting an Offer doesn't require a marketing degree—it just takes a thoughtful, multi-channel approach and a willingness to be a bit creative. Here are some tried-and-true tactics:

Use the Right Channels

• Instagram
  Use a mix of grid posts, Reels, and Stories. Reels (especially selfie-style videos) tend to perform well, while Stories allow you to share quick updates with links. Add a Linktree to your bio to house all your relevant links in one place.
• TikTok
  Create short videos using trending sounds to explain the Offer and build excitement. These videos can help you reach new buyers and energize your existing group.
• Facebook
  Don't overlook Facebook. Event Pages are still a powerful way to communicate with attendees, and interest-based Facebook Groups are great for connecting with new potential buyers.
• YouTube
  Consider using YouTube Shorts to tap into a broader audience. You can also post full-length videos or vlogs documenting your experience—many fans love to see what the event is like before they commit.
• Reddit & GroupMe
  Both platforms are filled with topic-based communities. Join groups that align with your event’s theme or audience, and share your Offer there.
• Snapchat
  Use it to share visual updates and quick event highlights. While more ephemeral, it's still a strong tool for reaching younger audiences.

Use Tools to Make It Easier

• Text Messages
  A personal text can often drive more action than a social post. Consider sending one message to spread the word and a follow-up with suggested copy for people to share.
• Suggested Copy
  Make it easy for others to help. Write short, ready-to-post messages and send them to friends or teammates who can share in their own circles.
• Canva
  Use this this free design tool to create flyers, social graphics, or infographics that make your Offer stand out.
• Memes
  If it fits the vibe of your group, memes can be a fun and low-effort way to get attention while keeping things lighthearted.

Don't Forget Offline Tactics

• Flyers and Handbills
  Print flyers and post them on community boards at local businesses, campuses, or rec centers. You can also hand out flyers at similar events to reach a like-minded crowd.
• Sidewalk Chalk
  Sometimes the old-school methods are the most eye-catching. A simple message on a well-trafficked sidewalk can spark curiosity.
• Community Partnerships
  Connect with local organizations that align with your audience. If you're promoting a sports event, for example, reach out to nearby youth leagues or school teams.

Why This Works: FEVO Makes It Simple

Promoting an Offer is easier when the buying experience is seamless:

• Buyers don’t need to create an account to purchase
• Friends can buy tickets together and choose to sit next to each other
• Tickets are delivered digitally, instantly
• Social Checkout™ makes it easy for buyers to invite others along during the purchase process

Everything about FEVO is built to make sharing and buying as intuitive as possible. All you have to do is point people in the right direction.

Final Tips

• Make your posts visual and actionable
• Remind people of what makes the event special
• Reach out more than once—people often need a nudge
• Track your progress in the Group Leader Dashboard to see what’s working

Being a great promoter isn’t about being pushy—it’s about making it fun, easy, and exciting for others to join in. With a few simple tools and a little creativity, you can make a big impact.