FEVO Guide: Selling to Away Supporters

Home games are great. They’re your bread and butter. But there’s a big opportunity most teams leave on the table—away games.

When your team’s on the road, your sales and marketing don’t need to hit pause. In fact, it’s the perfect time to activate new fan groups, deepen loyalty, and, yes, even drive revenue.

Here are five practical, proven ways to turn away games into sales opportunities using FEVO’s Social Checkout™.

I. Make it Easy for Traveling Fans to Buy

Some fans will follow their team anywhere. So don’t make them jump through hoops to get tickets or perks.

Create a dedicated Offer for away fans that’s easy to find—on your site, social media, or email blasts. Think beyond just a ticket: include things like group seating, fan bus transportation, or discounted parking.

The beauty of FEVO? Fans can invite others to join with a single click, helping you organically grow each group without extra work.

II. Partner with the Enemy

If you’ve got a good relationship with the other team’s sales or marketing folks, collaborate. A co-branded Offer lets you split inventory, tailor messaging for each fanbase, and give both sides a great experience.

Bonus: Use tools like Post-Transaction Codes to trigger personalized follow-ups—so each fan feels like they’re hearing from their team, not just the box office.

This approach is especially strong during rivalry matchups or sellout games where demand is high and fan passion runs deep.

III. Tap Into Alumni or Supporter Groups

A surprising number of your fans may already live in or near the away city—especially for college games or major metros.

Reach out to alumni chapters, booster clubs, or organized supporter groups. Build a private Offer just for them, and send it directly to group leaders.

Offer a group incentive (post-game photo op, exclusive merch, or discounted gear), and let them spread the word. FEVO’s share tools make it simple, and enabling Social Sharing gives it some viral juice, too.

IV. Not Everyone Can Travel. So Bring the Game to Them

Create a sweepstakes or contest for fans to win a trip to the away game—airfare, hotel, ticket bundle. It’s exciting, it builds engagement, and it helps you collect new fan data in other markets.

Even better: Everyone who enters but doesn’t win? Hit them with a discount code right after. That “sorry, you didn’t win” email can become a powerful sales moment.

V. Build an Experience

If the game’s in a strategic city, use it as a reason to do something bigger.

Host a local viewing party. Organize a happy hour. Build a mini travel package with a ticket, a meet-up, and some team swag. Use FEVO to package and sell it all in one place.

This isn’t just about revenue—it’s about building loyalty with fans who may not live near your stadium but still bleed your team’s colors.

Win on the Road

Whether it’s a high-profile rivalry game or just another week on the calendar, away games are a prime opportunity to drive revenue and connect with fans in new ways. And with FEVO’s Social Checkout™, it's easier than ever to turn those moments into sales.

Ready to build your next away game Offer?

Reach out to your Client Success rep or get in touch with us here.

Turn road games into revenue with FEVO—learn how to engage away supporters, activate rival fans, and build smart, shareable Offers on the go.