FEVO Guide: Watch Parties

For many fans, there’s nothing better than watching their team compete for a championship—except, of course, experiencing the game with fellow fans. But not everyone can travel to games, and not all fans have access to premium in-venue experiences when the team is in town. That’s where watch parties come in.

A watch party isn’t just a way to bring fans together—it’s an opportunity to deepen their connection to the team, build community, and generate additional revenue.

Why Watch Parties Work

1. Create a Game Day Atmosphere
   Watch parties offer an electric alternative for fans who can’t be at the event. Hosting the event in a premium space within your venue or an off-site location allows fans to experience the energy of the game with like-minded supporters. It’s the next best thing to being in the stands.
2. Drive Revenue with Concessions and Merchandise
   Food, drinks, and team gear are integral to the fan experience, and a watch party is the perfect way to keep those sales going even when the team is on the road. By offering exclusive watch party deals or limited-edition merch, you can turn a communal gathering into a revenue-generating event.
3. Strengthen Fan Engagement
   Watch parties give teams a chance to connect with their fanbase in an intimate setting. Special guests like former players, mascots, cheerleaders, or broadcasters can add an extra layer of excitement. Interactive elements—such as raffles, giveaways, or trivia contests—help make the experience more memorable and keep fans engaged throughout the game.
4. Expand Your Reach
   Consider hosting multiple watch parties at different locations, allowing more fans to participate. Partnering with local bars or restaurants can also help build stronger relationships with your community and introduce your brand to new audiences.

How to Make Your Watch Party a Success

• Choose the Right Location: Use an available space in your arena, a partner venue, or even a public gathering area. Ensure there’s ample seating and a great view of large screens.
• Enhance the Experience: Create an in-venue game-day feel with music, team chants, and surprise appearances.
• Make it Easy to Attend: Offer simple ticketing solutions through FEVO to drive attendance and capture valuable fan data.
• Bundle and Upsell: Pair watch party tickets with special add-ons like food & beverage packages or a discount on future game tickets.
• Utilize Sponsors & Partners: This is a great way to give your sponsors and partners extra visibility or even a great way to find new sponsors.

Don't Wait!

While championship games are an obvious choice for a watch party, consider making them a regular event. Rivalry games, key matchups, or milestone celebrations can all be great excuses to gather fans together.

Just like a game-winning goal, a well-executed watch party can be a moment fans remember for years. Need help putting yours together? Your FEVO Success Rep is ready to assist—let’s bring the game to your fans!