As reported by Sports Business Journal, FEVO is the new exclusive Group Ticketing Platform of the Milwaukee Bucks. In addition, FEVO will also be supporting the Wisconsin Herd, the NBA G League affiliate of the Bucks.
"There is nothing like experiencing the energy of a Bucks game at Fiserv Forum with family and friends," said Dustin Godsey, Chief Marketing Officer for the Bucks and the Fiserv Forum. "We're thrilled to partner with FEVO to accelerate our digital marketing initiatives and enhance the group and promotional ticket buying experience."
The multi-year agreement ensures that the Bucks and their fans benefit from FEVO technology:
- Individual fans can purchase tickets easily online and share the link with their friends, so they can buy their own tickets and sit together.
- Organized groups can now buy tickets for their outings digitally, so they can avoid having to call in or wait on line at the box office.
- The Bucks and Herd can create special bundled offers that include team merchandise, food and beverage combos, or parking passes to make the game-night experience even better.
"FEVO is about bringing the power of friends to e-commerce," said Ari Daie, FEVO CEO. "We're thrilled to continue our relationship with the Bucks and look forward to bringing our new digital capabilities to them and the Herd to make it easy for their fans to go to games together with friends."