For the first webinar of 2023, FEVO EVP of Partner Success Jamie Hernandez hosted Notre Dame Sr. Associate Athletic Director of Business Innovation & Revenue Generation Patrick Nowlin, Providence Bruins Director of Business Operations Andrew Clark, and San Antonio Spurs AVP of Ticket Intelligence, Technology & Strategy Sharif Talukder for a lively, enlightening conversation on the sweet science of putting butts in seats.
Below you’ll find a summary of the major takeaways from their chat, along with some impressive benchmarks from recent campaigns and offers they launched using FEVO.
Sharif Talukder showcased how he and the San Antonio Spurs utilized FEVO’s unique share links to help break the NBA’s all-time attendance record. Staff, players and influencers alike were all given unique FEVO links to share with friends, accounting for more than 13,000 tickets sold!
Fans no longer need to pick up the phone to purchase suites. The Seattle Mariners and the United Center have both seen success by leveraging FEVO’s platform to digitize their suite sales, with United Center reporting that they’ve reached a completely new audience via the initiative — 62% of their online suite sales through FEVO were net-new purchasers.
Don’t forget that FEVO partners with Costco, one of the largest retailers in the world, through the FEVO Exchange program. You can now showcase your brand in a Costco warehouse and/or on Costco.com to generate awareness and sales among their 100 million+ members.
Patrick Nowlin highlighted his team utilized FEVO to help Notre Dame beat a 10-year-old attendance record for their annual Blue-Gold game. By using FEVO, not only was the purchase flow quick and easy for fans — it also made every fan an influencer with their unique share links.
From the Providence Bruins’ Chuck-a-Puck Experience to Notre Dame’s Tunnel Experience to the Spurs’ pre-purchase parking bundles, all our panelists had examples of how FEVO has allowed them to get creative and find ancillary revenue streams that increase profits and make fans happy.
Reach out to your Success Rep or email BD@FEVO.com for more info about how FEVO can help turn you into a revenue-generating pro!