Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.
Last week we talked about actors buying a fifth-division soccer team, and today we’re talking about one of the biggest athletes on earth buying a ... pickleball team? Pickleball has exploded over the past year thanks in large part to savvy marketing, with a host of athletes and celebs spreading the gospel of perhaps the world’s silliest-named sport. According to this article, the pickleball powers that be are hoping for 40 million players by 2030 — no doubt a trend to keep your eye on. [Read More]
Marketing executive Adam Singer says the internet’s most engaging content creators generally abide one of two psychological principles: classical and operant conditioning. Here, he dives into each, sharing valuable insights on how to condition your top users to not only consumer your content, but share it. (In an ethical and non-skeezy way, most importantly.) Think of it as advice on how to design your content and information infrastructure. We found this quote particularly illuminating:
“Obviously the web’s top destinations share ideas that meet strong minimum levels of quality, but what’s even more interesting with these examples in particular is the fact that people race to share the material before they’ve even finished reading/viewing it.” [Read More]
Klaviyo, a popular e-commerce email service provider, conducted a study of more than 3,500 participants and came to some rather impactful conclusions. One key finding is that inflation is a big concern for consumers, but not enough of one for them to curb their holiday spending — instead, they’re cutting back on other discretionary spending, including hobbies, entertainment and personal items like clothes, accessories and home goods. This robust study goes on to break things down by generation, income level and a handful of other demographic criteria. There’s some very useful information in here as you think about holiday marketing ... which we’re assuming you already have, but more information never hurt anyone! [Read More]
TikTok just upped its video descriptions to 2,200 characters. Here’s why. (Tubefilter)
Anne-Christine Polet on Pixelated Fashio during fashion week (Anne-Christine Polet)