FEVO
February 1, 2023
ICYMI 12/12: The Best Year-End Trend Reports of 2022

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Because we like to keep things interesting, we’re switching up the format this week. Below you’ll find a lineup of some of our favorite year-end trend reports and roundups. So join us as we review the past, predict the future and hopefully walk away with some cracking insights for 2023.

Coefficient Capital x The New Consumer: Consumer trends for 2023

Coefficient Capital invests in digitally native consumer brands, while The New Consumer is a publication that explores how and why people spend their money in turbulent times. Together, they created a report that delves into the biggest factors driving consumer behavior today. It dives into social habits, the impact of celebrities and influencers, shopping online vs. in-person, the booming health and wellness space, and countless other trends that could impact your business in the year ahead. [Read more]

Prophet: Gen Z revealed: six myths, busted

The management consulting firm Prophet put together a primer on Gen Z that leverages data to dispel many of the widely held beliefs about an increasingly influential demographic. By exposing some of these myths, the research here doubles as a robust playbook on how to approach and win favor with Zoomers. [Read more]

Design Threads: A collaborative report unraveling the state of design today

A trend report with — as you may have guessed from the title — really beautiful design and UX. We always love to see reports that break the mold in terms of formatting, but the content here is great as well. A collaborative endeavor between NYC branding agency PORTO ROCHA and the cultural analysts/strategists at Float, the report features input from more than 300 designers to break down topics relevant to the world of design and visual theory. The rare trend report that asks just as many vital and provocative questions as it attempts to answer. [Read more]

Tiktok: The year on Tiktok 2022

The social platform of the moment put together a year in review of everything its users did in 2022. Trends, sounds, influencers … there’s a ton of entertainment in here for such a short read. [Read more]

WeTransfer: The 2022 ideas report

The popular file-transfer company is trusted by creatives all over the world, and they used that access to survey over 6,000 individuals from 180 countries and get to the core of what it’s like to work as a creator in 2022. Plenty of insights here into what motivates the creative set if you’re thinking about how to better connect with and incentivize your creative teams. [Read more]

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