Taking FEVO Further: Creative Campaigns That Go Beyond Ticket Sales

FEVO has long been a favorite tool for ticketing—but for many of our partners, that’s just the beginning. In our May 2025 FEVOForum, we explored how some of the most innovative teams and organizations are using the platform for so much more: from camps and community clubs to brewery meetups, holiday activations and high-touch donor experiences.

Hosted by FEVO VP of Partner Success, Tyler Frattura, the session featured insights from Laura Aspland, Assistant Director of Special Events at NC State, and Aaron Weisberg, Manager of Community Relations at the Lehigh Valley IronPigs. Together, they showed what it looks like to take FEVO beyond the traditional playbook.

Unlocking the Full Power of FEVO

As Tyler put it, “FEVO isn’t just a sales tool—it’s a strategic connector.” The platform shines brightest when it’s brought into the planning process early and shared across departments, unlocking new ideas and operational efficiencies that teams might not have otherwise considered.

Whether you're a marketer, community director or donor relations lead, FEVO can help streamline your campaigns and maximize your audience reach.

Real-World Use Cases from Our Panel

NC State’s Pint Glass Tour

NC State’s annual “Pints with the Pack” event series is a case study in community engagement and logistics made simple. What began as a coach-led tour has evolved into a relaxed, brewery-based experience, with surprise guest appearances and collectible pint glasses.

"Every year is different—whether it’s adding more locations, adding the element of purchase, or introducing NIL athletes—but FEVO has made it incredibly easy to scale. This year, we have 21 stops across the state, and I was able to duplicate and customize each offer with just a few clicks.”
-Laura Aspland, NC State

Even at the donor level, FEVO makes it easy to manage premium experiences. For NC State’s high-end Red Wolf Society golf outing, Laura’s team uses FEVO to collect player information, shirt sizes, handicaps and payments. “Our donors love that they don’t need a login—just a clean link and an easy checkout. It’s made their lives easier, and ours too.”

Camps, Clubs & Community from the IronPigs

Over in Pennsylvania, Aaron Weisberg has turned FEVO into a one-stop shop for year-round engagement. From summer baseball camps to kids clubs, Valentine's Day deliveries to senior fan programs, the IronPigs use FEVO to gather registrations, capture data and deliver delight.

"For our baseball camps, we collect everything from t-shirt size to medical needs—all in one place. Then I can export the info, sort by age group or jersey name, and build out the rosters in minutes. No confusion, no follow-up emails. It just works.”
-Aaron Weisberg, Lehigh Valley IronPigs

That same precision powers their wildly popular Valentine’s Day and soon-to-launch Christmas delivery programs, where fans select mascots, plushies, delivery windows and add-ons—all through FEVO’s customizable flows.

"People love the experience—and we love how easy it is to track, cap, and manage,” Aaron shared. “Plus, adding promo codes and refer-a-friend functionality has helped us grow our numbers week over week.”

Keep the Ideas Coming

Whether it’s stadium tours, donor golf tournaments, mascot holiday runs or multi-tiered fan clubs, there’s no shortage of ways to take FEVO to the next level. And with new tools like post-transaction codes, social ambassador programs, and distribution through partners like Costco and Sam’s Club, the possibilities are only growing.

As Tyler summed up: “We’re here to help you stay creative, stay efficient, and make more out of every offer.”

Missed the session? You can catch the full webinar below.