The Future of the In-Stadium Experience and Brands That Left Behind “Digital Ghost Towns”

Each week, we sift through a ton of content and then debate it ad nauseam at FEVO HQ. And since good content, like the mind, is a terrible thing to waste, we are also sharing it here with you, our fans, in the form of this weekly blog post on e-commerce, media and life on the internet.

Sky Sports: Formula 1 and Tottenham Hotspur agree partnership that will include new indoor karting track below stadium
Americans will no doubt be familiar with the concept of a “multi-purpose stadium,” but in the tradition-rich world of English soccer, it’s still a relatively new concept … unless, of course, you’re visiting Tottenham Hotspur Stadium (est. April 2019), the state-of-the-art venue that hosts visiting NFL games, concerts, and now, an F1-sponsored indoor karting track. Says Spurs chairman Daniel Levy: "Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round.” It’s all part of Levy and Co.’s brave new vision for what a soccer club and its stadium can be, and represents a worthwhile case study for any sports organization looking to broaden its commercial appeal to new demographics of fans and attendees. [Read more]

Sport Business Journal: Fan experience tech seen as top priority across the board
This is a summary of a panel from SBJ Tech Week in which sports leaders discussed the importance of constantly improving the fan experience via technology. Expect some very useful insights about “sifting through the noise of trending technologies” and how to combine multiple technologies to provide your fans with a superior game-day experience. [Read more]

Business of Fashion: Why some virtual experiences succeed and others become digital ghost towns
As more brands rush into digital experiences, many of them inevitably fail to deliver something that attracts users and — more importantly — keeps them around. This article looks at brands that have done it well and what we can learn from them, as well as a few cautionary tales that are equally instructive. [Read more]

And a few more nuggets of assorted internet wisdom …

A guide to presentation design (Ready Mag)

Why Spotify is adding video content to an audio-streaming platform (Quartz)

The case for the QR code (2PM)

Major League Rugby reportedly seeking $100M investment (Front Office Sports)

Fashion-forward approach takes Isles from 31st into top 5 in NHL merchandise sales (John Wall Street)

An AI photo studio and modeling agency (Deep Agency)

FEVO becomes the official checkout partner of Resorts World Las Vegas (FEVO)

Image courtesy of Formula 1