Group Sales
New York Yankees: UConn Alumni Campaign
Bringing out alumni with special offers including tickets and in-game perks
January 20, 2021
The New York Yankees partnered with the UCONN Alumni Association to engage fans of the New York Yankees and the Boston Red Sox. Through this partnership, the Yankees offered members of the Alumni Association up to 20% off tickets to the greatest rivalry game in baseball. The offer included a ticket to the Yankees versus Red Sox game, a co-branded item, and a pregame reception with food and drinks.
The original offer aimed to digitize a group sale of 500 tickets via the Archtics integration. The Yankees were able to sell over 1,400 tickets, 3Xs the initial allocation. The FEVO and Ticketmaster integration allowed our clients to offload the burden of organizing the offer, collecting consumer funds and coordinating ticket distribution.
"By leveraging FEVO's social distribution technology and Archtics integration, we were able to grow sales with a longstanding client by 3X. Three out of every four buyers were new to our database, which allows us to meet new consumers within the NYC UCONN alumni community. Most importantly, we saved our client 8+ hours of manual work."
