University of Colorado
Virtual Homecoming
Single Game Sales
January 20, 2021
University of Colorado Virtual Homecoming

The University of Colorado wanted to not only create something school supporters would enjoy from home, but craft a rallying cry for alumni, current students and fans. Their “Virtual Homecoming” ticket campaign, consisting of a commemorative ticket, a custom T-shirt and a chance to watch next year’s Homecoming game from a suite, is a perfect example of an all-encompassing offer that drives a collective experience.

“With no fans at games, we were able to get creative in generating revenue by having a virtual homecoming that included an exclusive “I Stayed Home for Homecoming” t-shirt and commemorative ticket. FEVO’s mobile-friendly platform gave our fans a seamless checkout flow to be a part of our virtual homecoming.”

- Alexis Williams, Senior Associate Athletic Director – External Operations | Diversity & Inclusion Officer