FEVO’s Q1 Planning Guide: Creative Campaigns to Help You Kick Off 2025

As we enter the new year, Q1 offers a fresh start and an opportunity to create unique and exciting promotions that engage fans and boost ticket sales. From New Year’s celebrations to Valentine’s Day and beyond, this guide explores key holidays in January, February, and March, providing creative campaign ideas to help you make the most of these special occasions. Let’s get ready to kick off the year with unforgettable fan experiences!

January 1st - New Year's Day

Start the year off with a bang! New Year’s Day is the perfect time for teams to roll out special offers that attract fans looking to celebrate the start of the year in style. Consider hosting an all-inclusive New Year’s Eve Party with an open bar, DJ, and music, offering fans an exciting way to ring in the year. Alternatively, the Iowa Wolves have a great example of a limited-time offer with $2 tickets for the first 2,000 sold, creating an irresistible deal for those looking to start the year on a high note. Teams like the Milwaukee Admirals are also hosted a flash sale with two tickets for $24, providing fans with a great deal to get out and enjoy the game.

January 15th - MLK Day

MLK Day on January 15th is a time to reflect and celebrate the legacy of Dr. Martin Luther King Jr. It’s also a fantastic opportunity to promote special ticket offers that give back to the community. For example, the Atlanta Hawks are offering a special MLK Day ticket with a food and beverage voucher to celebrate the day. The Boston College hockey team created an impactful MLK Day donation offer, contributing a $5 donation to the 200x85 foundation with every ticket purchase. Teams can also consider integrating charitable initiatives into their campaigns, partnering with local organizations to further amplify the impact.

January 29th - Lunar New Year

Lunar New Year, celebrated on January 29th in 2024, offers a fantastic opportunity for teams to engage with diverse fan communities while honoring cultural traditions. Teams like the LA Kings have successfully created special ticket packages, such as their Lunar New Year Ticket Pack, which includes tickets to specific sections of the stadium along with a limited-edition Lunar New Year hat. The Vegas Golden Knights offered an exclusive Lunar New Year Merch Bundle, which includes a Year of the Dragon blanket as part of their ticket package, while the New York Knicks created a unique Lunar New Year Celebration Food Voucher Bundle, including a game ticket and a $15 food and beverage credit. These offers not only enhance the fan experience but also celebrate the cultural significance of the holiday, creating a memorable way for fans to engage with the event.

February - Black History Month

February is Black History Month, and it’s a great time to honor and celebrate Black culture through special promotions and community outreach. The Austin Spurs offered complimentary tickets for a specific game using a promo code, allowing fans to enjoy the game while embracing this important month. The Brooklyn Nets went all out with a Black History Month exclusive offer that includes a West Indian Culture performance and interactive concourse activations. The Ontario Reign is creating opportunities for fans to connect with local Black youth organizations through their Black History Month game offer, where ticket purchases include in-game experiences and networking opportunities.

February 9th - Superbowl

The Superbowl on February 9th is one of the most exciting sports events of the year and offers a fantastic opportunity for special promotions. For teams, consider launching “Super Bowl Party” packages or exclusive experiences to watch the game with friends. Fans can enjoy food, drink deals, and more while celebrating the big game atmosphere. Teams can also use this time to “Take Back Sundays” promote Sunday games that could have been skipped due to the NFL season.

February 13th - Galentine's Day

Galentine's Day, celebrated on February 13th, is the perfect opportunity to target groups of friends looking for a fun, festive day out before Valentine’s Day. Teams like the Milwaukee Bucks and Milwaukee Admirals embrace the spirit with creative Galentine’s Day packages. The Milwaukee Admirals Galentine’s Day Package includes tickets, drink tickets, and fun swa, such as winter headbands and wine stoppers. Consider offering similar packages that encourage fans to bring their friends for a night of fun, laughter, and camaraderie, all while enjoying the game!

February 14th - Valentine's Day

Valentine's Day is a chance for teams to create romantic experiences that fans can share with their loved ones. The Charlotte Checkers offered a Valentine’s Day BOGO deal, allowing couples to enjoy the game together. The Hartford Yard Goats offer a more intimate experience with their Valentine’s Suite Package, which includes a private luxury suite, a four-course dinner, and a visit from the team mascot. Teams can consider offering similar exclusive packages that cater to couples, with VIP experiences, food, and fun activities that create lasting memories.

Looking for more Valentines Inspiration? Check out our article 7 Ways to Get Creative With Your FEVO Offers for Valentine’s Day.

February 19th - Presidents Day

Presidents Day on February 19th is an ideal day for flash sales and special offers that encourage fans to get out and enjoy the game. The San Diego Mojo offered a Presidents Day flash sale, where fans receive a complimentary ticket for every ticket purchased for the home opener. The Reading Royals also got in on the action with a Presidents’ Day Suite Deal, offering 25% off select suites. Consider offering special discounts or exclusive experiences for Presidents Day to encourage fans to celebrate the holiday with their favorite teams.

In addition, Presidents Day is a great chance to target students off school for the holiday. The Iowa Heartlanders ran a fantastic Presidents Day Student Offer, offering discounted tickets for only $15 to university students who use their .edu email address. This is a smart way to market directly to the student demographic, capitalizing on the fact that they’re free to attend games and enjoy a fun, affordable outing.

March 8th - International Women's Day

March 8th is International Women’s Day, and it’s the perfect opportunity to celebrate the incredible women who contribute to the sports world, from athletes to team staff and fans. Offer special ticket packages or in-game experiences that highlight female empowerment. Teams can consider hosting a women-focused event with activities like networking opportunities, panel discussions, or performances that honor the contributions of women in sports. The San Diego Wave flash sale offer is a perfect starting point for a campaign celebrating women’s achievements.

March 14th - National Pi Day

National Pi Day on March 14th is a quirky and fun holiday that presents a unique opportunity for promotions. Teams like the Dallas Wings offered $314 Pi Day 20 Game Flex Plan, giving fans flexibility and a fun tie-in to the holiday. Consider launching a Pi Day-themed offer, such as discounted tickets that are priced at $3.14, or special bundles for fans who purchase tickets in honor of this playful holiday.

March 17th - St. Patrick's Day

St. Patrick’s Day is a celebration of Irish culture and a great time to tap into festive, community-driven promotions. Teams like the Buffalo Sabres are offering St. Patrick’s Day-themed ticket packages that include merchandise and exclusive experiences, while NASCAR is celebrating with special St. Patrick’s Day offers. You can also consider hosting a “Green Game,” where fans are encouraged to wear green and enjoy special themed activities, food, and drink specials.

March 31st - Easter

Easter is the perfect time for family-friendly promotions that engage fans of all ages. Teams like the Iron Pigs are offering Easter Egg Hunts and other fun activities for kids. Think about hosting Easter-themed events such as an Easter Egg Hunt at the stadium, complete with special ticket offers for families and fun in-game activities like a visit from the Easter Bunny.