FEVO’s Q2 Planning Guide: Creative Campaigns to Keep the Momentum Going in 2025

Awareness of key cultural moments + strategic offer-building = a powerful way to engage your audience and drive sales.

That's why we’ve put together this guide to Q2 2025’s most relevant dates, complete with real-world inspiration from FEVO partners. Take a page from their playbook—or put your own spin on these ideas—to craft offers that connect with fans in fresh and exciting ways.

April Fools’ Day (April 1)

A day for pranks, surprises, and—if you play it right—boosted sales. Consider limited-time promotions that keep fans guessing:

• Winnipeg Jets - No Foolin’ Around: Buy 2 tickets, get a bobblehead
• Tulane University - Flash Sale: Deep discounts on select tickets
• Minnesota Wild - No Foolin’, No Fees: A ticket promotion with no service fees pushed to buyers

Tax Day (April 15)

For some, it’s a financial headache. For others, it’s a payday. Either way, it’s an opportunity to make ticket buying feel like a smart investment.

• Tulane University/Columbus Clippers - $10.40 tickets, a nod to the common tax form
• Chicago White Sox - Tickets starting at $4.15 for select games in April

Easter (April 20)

A perfect time for families to gather, Easter-themed offers can turn a regular game into a festive holiday experience. From special meals to on-field activities, there are plenty of ways to engage fans of all ages.

• Lehigh Valley IronPigs - Easter Day Lunch Buffet taking place in the Dugout Suite with all the traditional Easter meal inclusions.
• Frisco RoughRiders - Easter Weekend Suite Special including a pregame egg hunt in the ballpark and a visit to your suite from the Easter Bunny.

Kentucky Derby Day (May 3)

An excuse to dress up and get in on the action—even if your miles from Churchill Downs.

• Aqueduct Racetrack - Equestris Dining Reservations: A premium race day package featuring a 3.5-hour buffet, non-alcoholic beverages, and a race day program.

Star Wars Day (May 4)

May the Fourth be with you—and your ticket sales.

• SF Giants - Star Wars Weekend: Discounted tickets for Rancho Obi-Wan supporters, plus a BB-8 jersey giveaway for the first 15,000 fans.
• Chicago White Sox - Star Wars Day: Themed giveaways and promotions at Rate Field.

Cinco de Mayo (May 5)

A great way to engage with fans and celebrate Mexican heritage.

• WooSox - Cinco de Mayo Buffet with a Kids Run the Bases post-game.
• San Jose Earthquakes - Cinco de Mayo party with a fan fest and themed halftime performance.
• Fresno Grizzlies - Tequila Fest with concert, food and drinks for the whole family.

Mother's Day (May 11)

A prime opportunity to bring families together and offer exclusive perks.

• Jacksonville Jumbo Shrimp - Mother’s Day Mimosas: Brunch offer with bottomless mimosas and a postgame run-the-bases experience for moms.
• Winston-Salem Dash - Mother’s Day Sunday Funday 4-Pack: A package including four tickets, hot dogs, chips, and drinks for $60.

Memorial Day (May 26)

Kick off summer with special promotions and patriotic giveaways.

• Fresno Grizzlies - All-You-Can-Eat Ticket: A ticket package with unlimited ballpark fare.
• Harrisburg Senators - Exclusive camo bucket, postgame fireworks + a portion of each ticket purchased benefiting Veterans Outreach of Pennsylvania.

Pride Month (June 1 -30)

Celebrate and support LGBTQIA+ fans with inclusive events and limited-edition merch.

• Chicago Fire - Pride Night Ticket Pack: Includes a special-edition scarf.
• Detroit Tigers - Pride Night 2025: Special ticket package featuring a Pride bucket hat.

Father's Day (June 15)

Another great chance to celebrate multi-generational fandom.

• Arizona Diamondbacks - Father’s Day Catch: Fans get to play catch on the field pregame.
• Detroit Tigers - Father’s Day Special Ticket Package: Includes a matching Tigers-branded polo set for dad and child.

Juneteenth (June 19)

Commemorate this important holiday with meaningful partnerships and special events.

• Washington Nationals - Juneteenth Jersey: Exclusive jersey included with ticket purchase.
• Chicago White Sox - Juneteenth Celebration: A premium patio experience with all-inclusive food and drinks.

With so many great themes to tap into, Q2 is bursting with potential for creative offers. Whether you take direct inspiration from these examples or put your own twist on them, now’s the time to start building offers that turn casual fans into loyal buyers.