Turning Playoff Fever into Revenue with FEVO

The playoffs aren’t just about the action on the field, court, or ice—they’re a prime opportunity to drive revenue, engage fans, and create unforgettable experiences. With the increased demand and energy surrounding postseason play, teams can capitalize on this momentum in strategic ways.

Here are some of the most effective tactics we’ve seen teams use with FEVO to make the most of their playoff runs.

Create Premium Experiences

Fans are willing to spend more for unforgettable playoff moments, and offering premium experiences is a great way to capture this demand. The Buffalo Bills simplified suite sales for their playoff games by creating an online checkout process where fans could purchase a 12-person suite with parking passes and catering options, all with seamless digital fulfillment. Making premium inventory accessible online eliminates friction and maximizes sales potential.

The Seattle Kraken embraced digital transformation by leveraging FEVO to set up premium offerings for their unpredictable playoff schedule. By moving these high-value options online, they not only met fan demand but also introduced new buyers to their premium pipeline—buyers who may continue to invest in premium seating for years to come. This shift reflects a growing trend where fans expect a streamlined and convenient purchasing experience, even for high-end hospitality and suite options.

Reward Your Employees

Playoff games present an excellent opportunity to engage and reward internal teams. The Milwaukee Admirals made it easy for employees to access tickets for their Central Division Finals series by using FEVO to distribute seats in a simple, hassle-free way. Providing perks like this can boost morale and deepen employee connections to the team’s success.

Turn Playoff Hype Into a Party

The excitement around playoff games doesn’t have to start at kickoff—it can begin well before. Take advantage of this energy by offering a Playoff Pregame Party package. Fans who purchase a package like this can get early entry, unlimited classic stadium eats, drink vouchers, and the chance to see the players arrive. This type of add-on experience enhances the game-day atmosphere while generating additional revenue.

Bundle Merchandise with Tickets

Commemorative merchandise is a big draw for playoff games, and the Vegas Knight Hawks tapped into this by bundling an exclusive mini football with their ticket package. Fans who purchased their tickets through FEVO not only secured their spot in the stands but also received a special team-branded souvenir. Bundling merch with tickets adds extra value for buyers and creates an incentive to purchase through official channels.

Reward Your Most Loyal Fans

Teams that recognize and reward their most engaged buyers foster stronger long-term relationships. The Ontario Reign leveraged this strategy by offering exclusive playoff pricing to previous group buyers. This targeted approach helped drive repeat attendance and solidified loyalty among their core fanbase.

Make Every Game an Opportunity

From premium seating to pregame festivities and exclusive merch, teams have endless opportunities to turn the postseason into a revenue-driving powerhouse. With FEVO, it’s easy to create and promote these offers, ensuring that fans get the best experiences while organizations maximize their earning potential.