MILWAUKEE BUCKS - During COVID-19

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Category
Live Events
Client
Milwaukee Bucks
Campaign
During COVID-19

OVERVIEW:

The Milwaukee Bucks continuously and creatively leverage our platform to engage fans and drive revenue. In the beginning of the summer, the Bucks offered their fans and community MilwaukeeBucks "Undivided" t-shirts with proceeds from sales to benefit the Bucks Employee Relief Fund, supporting the part-time workers who make Fiserv Forum shine night after night.

For the playoffs, the Bucks hosted socially distanced, premium viewing parties complete with Jumbotron streaming and 10 course meals for friends and family to enjoy all the energy of game day in the arena.

"During the pandemic we have been creatively finding ways to engage fans to fundraise as well as generate revenue. The Undivided shirt was a great way to showcase Bucks team spirit and more importantly, support those that are the heart of the Bucks community who make Fiserv Forum an incredible arena. The Playoff watch parties have been a great way to provide a premium experience in the arena while rooting for theBucks with friends and family. FEVO has made for a seamless, on-brand buy flow for our initiatives." - Ben Conrad, Sr. Director - Database Marketing

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