UC BERKELEY - "The Big Ticket"

View Case Study
Category
Merch
Client
UC Berkeley
Campaign
"The Big Ticket"

OVERVIEW:

How do you sell out your biggest rivalry game with no fans in the stadium? A lot of creativity, a pinch of technology, and a dash of necessary merchandise. Our partners in Berkeley have outdone themselves with this one, what they’ve dubbed, “The Big Ticket.” By combining physical memorabilia with commemorative merch and a school-branded face mask, the California Bears have provided their supporters with quite the virtual experience for the 123rd Big Game.

"When we realized that spectators will not be allowed at games, our first thought was 'How do we make sure Cal supporters continue to engage with us virtually?' Ultimately, the Big Ticket virtual sellout was something that made the most sense. Because of the rich history between Stanford vs. Cal, having a product to continue this tradition is important to Cal fans. Also, being in the tech hub of the Bay Area, the need to introduce this product through a simple layout and easy path to purchase (not to mention mobile-friendly) was crucial.

The decision to use FEVO's platform didn't need much convincing. I feel like if 2020 taught us anything about entertainment, it's these 3 things: (1) People miss live entertainment, (2) Be creative, and (3) e-commerce is the engine block behind every sales KPI. I'm fortunate for the opportunity to create this Big Ticket virtual sellout for Cal fans.”

- David Kao, Assistant A.D., Ticket Sales, Service & Operations, University of California, Berkeley

To order your “Big Ticket” package, click here: https://fevo.me/3mprcH0

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.